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| Extolling the Virtues of the Professional, Vilifying the Amateur In his new book, The Cult of the Amateur, Silicon Valley pioneer Andrew Keen establishes himself as the undisputed King of the Trolls. The book amounts to a 200-page blog entry that is a rancid mix of unsupported contentions, mean-spirited criticism, defective reasoning and entirely unwarranted intellectual snobbery. More.... |
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| Embedding Reporters in Iraq and More from Rumsfeld's PR Chief Clarke has enjoyed a long and interesting career but it is her masterful strategy of “embedding” reporters with American military units that will be of most interest to public relations professionals who pick up her book. More.... |
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| Everything You Think You Know About Business Success, You Don't If, like me, you enjoyed Jim Collins and Jerry Porras’s business bestseller Built to Last, if you instinctively embraced its message that successful companies are built on strong cultures, core values, and a mission that goes beyond making money, then you might want to avoid The Halo Effect, Phil Rosenzweig’s important new book. More.... |
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