2008 GOLD SABRE AWARD WINNERS

BUSINESS-TO-BUSINEES MARKETING (EXISTING PRODUCT)

Presented to

High Performance Delivered Integrated Marketing Program
Accenture with Young & Rubicam

SABRE
AWARDS
2008

BUSINESS-TO-BUSINESS MARKETING (NEW PRODUCT)

Presented to

Creating Brand Reappraisal: Lipton Pyramid Teas Launch
Lipton US with Ogilvy Public Relations Worldwide

SABRE
AWARDS
2008

BUSINESS-TO CONSUMER MARKETING (EXISTING PRODUCT)

Presented to

Come as You Are
Chemistry.com with Weber Shandwick

SABRE
AWARDS
2008

BUSINESS-TO-CONSUMER MARKETING (NEW PRODUCT)

Presented to

Wii Launch: How Wii Helped Nintendo Get Its Game Back
Nintendo of America with GolinHarris

SABRE
AWARDS
2008

INTEGRATED MARKETING

Presented to

Mobile Tour Clears the Air: Counters Tobacco Acceptance within Ohio's Culture
Ohio Tobacco Prevention Foundation with Northlich

SABRE
AWARDS
2008

CHANGE MANAGEMENT

Presented to

The Transformation to AT&T 2.0
AT&T Inc. with Fleishman-Hillard

SABRE
AWARDS
2008

CORPORATE IMAGE

Presented to

FPL's Storm Secure Program Leaves Hurricanes in the Past
Florida Power & Light with rbb Public Relations

SABRE
AWARDS
2008

EMPLOYEE COMMUNICATIONS

Presented to

Bringing the Human Elements to Life
The Dow Chemical Company with Insidedge

SABRE
AWARDS
2008

EXECUTIVE LEADERSHIP

Presented to

Leadership Counts! Building Deloitte's Reputation and Driving Business with Executive Thought Leadership
Deloitte & Touche USA LLP with MWW Group

SABRE
AWARDS
2008

FINANCIAL COMMUNICATIONS

Presented to

Novartis Investor Relations Program: Maintaining Confidence During Pharma's Darkest Hour
Novartis Corporation with Ruder Finn

SABRE
AWARDS
2008

CAUSE-RELATED MARKETING

Presented to

Skin Cancer Takes Friends: Protect, Detect and Love the Skin You're In.
Olay, Procter & Gamble with DeVries Public Relations

SABRE
AWARDS
2008

COMMUNITY RELATIONS

Presented to

Partnership for Disaster Response
Business Roundtable with Edelman

SABRE
AWARDS
2008

CORPORATE SOCIAL RESPONSIBILITY

Presented to

Yum! Brands and World Hunger Relief Week
Yum! Brands with Weber Shandwick

SABRE
AWARDS
2008

SOCIAL MARKETING

Presented to

The American Heart Association's Start! Movement
The American Heart Association and Cone, Inc.

SABRE
AWARDS
2008

CORPORATE MEDIA RELATIONS (BUSINESS MEDIA)

Presented to

Live From New York! Kodak Revolutionizes the Inkjet Industry
Eastman Kodak Co. with Ketchum, Mirrorshow, Trillium, The Concept Studio

SABRE
AWARDS
2008

CORPORATE MEDIA RELATIONS (TRADE MEDIA)

Presented to

Winning the Rat Race: Trade Magazine Editors Give Orkin's By-lined Articles First Place
Orkin Commercial Services with Jackson Spalding

SABRE
AWARDS
2008

PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)

Presented to

Sparking a Weight-Loss Revolution: the Launch of alli
Glaxo SmithKline Consumer Healthcare with HealthSTAR Public Relations

SABRE
AWARDS
2008

PRODUCT MEDIA RELATIONS (TRADE MEDIA)

Presented to

Digication - Helping Teachers Teach
Digication with Schwartz Communications

SABRE
AWARDS
2008

NEW AND DIGITAL MEDIA

Presented to

AirTran Airways Puts a New Spin on "Ewe Tube"
AirTran Airways with CKPR

SABRE
AWARDS
2008

CRISIS MANAGEMENT

Presented to

Let the Good News Roll
Siemens Corporation with Weber Shandwick

SABRE
AWARDS
2008

ISSUES MANAGEMENT

Presented to

St. Louis Puts the Cuffs on Crime
St. Louis Regional Chamber & Growth Association (RCGA) with Fleishman-Hillard

SABRE
AWARDS
2008

PUBLIC AFFAIRS

Presented to

Gardisil: A Great Day for Australian Women
CSL Limited with Parker & Partners Public Affairs, An Ogilvy PR Worldwide Company

SABRE
AWARDS
2008

MULTICULTURAL COMMUNICATIONS

Presented to

The American Stroke Association's Power to End Stroke
The American Stroke Association with Cone, Inc.

SABRE
AWARDS
2008

MARKETING TO WOMEN

Presented to

Cranium WOW Masters the art of the Game - Cranium WOW Launch
Cranium, Inc. with Ketchum

SABRE
AWARDS
2008

MARKETING TO YOUTH

Presented to

Doritos Crashes the Super Bowl: A Leading American Snack Brand Puts Young Consumers on Stage and In Control
Frito-Lay with Ketchum

SABRE
AWARDS
2008

PUBLICITY STUNT

Presented to

AirTran Airways Gets Chicagoans to FlaminGO to Florida
AirTran Airways with CKPR

SABRE
AWARDS
2008

SPECIAL EVENT (LESS THAN 7 DAYS)

Presented to

Raising the Bar on Sports Drinks: Accelerade Challenges Athletes to Think About Protein and Endurance
Cadbury Schweppes American Beverages with Cohn & Wolfe

SABRE
AWARDS
2008

SPECIAL EVENT (MORE THAN 7 DAYS)

Presented to

The Deloitte Film Festival
Deloitte & Touche with NYCollective

SABRE
AWARDS
2008

SPONSORSHIP

Presented to

The Summer of Glove: Rawlings Gold Glove Award Golden Anniversary
Rawlings with Fleishman-Hillard

SABRE
AWARDS
2008

TRADE SHOW

Presented to

From the Runway to Your Hallways
Sherwin-Williams Paint Stores Group with Carmichael Lynch Spong

SABRE
AWARDS
2008

LATIN AMERICA

Presented to

Buchanan's Forever
Diageo with The Jeffrey Group

SABRE
AWARDS
2008

MULTI-COUNTRY PROGRAM

Presented to

The Honeywell - Nobel Initiative
Honeywell

SABRE
AWARDS
2008

GLOBAL PROGRAM

Presented to

The 2008 Blue Planet Run: Around the World in 95 Days (On Foot)-Delivering a Safe Drinking Water Message
Blue Planet Run Foundation with Kaplow