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| Holmes
Group Consulting provides customized insight and intelligence for corporate
public relations departments, public relations agencies, and others.
Specific areas of expertise include: Agency Identification: Holmes Group Consulting works with organizations to identify appropriate agency partners, and with PR and advertising firms seeking to make acquisitions in the public relations field. Based on a wide variety of criteria both hard (geographic location, size, specific capabilities) and soft (cultural compatibility), Holmes Group Consulting will help clients draw up a short-list of PR firms that match their needs, affect introductions where necessary, and assist in analyzing strengths and weaknesses. Benchmarking: Holmes Group Consulting works with corporate PR departments and agencies to identify best practices in specific areas, including public relations management (the use of technology, evaluation criteria) and public relations practice (employee communications, crisis management, public affairs, etc.). The Holmes Group identifies best practice companies in these areas, conducts qualitative research, analyzes responses, and reports back on the criteria for leadership. Competitive Analysis: Holmes Group Consulting works with public relations agencies to help them understand their position in the market, conducting a thorough reputation analysis with key stakeholders including clients, employees, and industry opinion leaders, analyzing feedback, and providing concrete, actionable advice on strengths and weaknesses, opportunities and threats, and optimal agency positioning and marketing strategies. White Papers: The Holmes Group draws on extensive personal contacts within the public relations industry to produce customized papers analyzing key trends in the practice and predicting new developments, helping clients stay ahead of the curve on issues ranging from the use of technology to the development of new practice areas. Recruitment and Retention: Holmes Group Consulting has a specific expertise in working with agencies on recruitment and retention issues, helping firms to understand how they are perceived among potential employees, conducting exit interviews with past employees, and developing specific practices and policies to position agencies more positively in the highly competitive recruitment marketplace. Speaking
Engagements: Holmes Group Consulting principal Paul Holmes
is available as a keynote speaker for conferences and seminars. Topics
include trends in public relations, the emergence of public relations
as a mission critical function for visionary companies, principles of
public relations leadership, keys to successful PR agency management,
and guidelines for building a winning PR agency culture. The Holmes Group |
| The Holmes Report |