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Pooley Leaves Lewis to Head Bite's EMEA Operations
Burson Forges Alliance with Portugal's Lift Consulting
European News in Brief (July 14, 2008)
Autischer Named Deputy CEO at Trimedia
Interel Forms Association Management Alliance with U.S. Firm
Hotwire Wins AmberFin Launch Brief
MS&L to Raise Global Awareness of Argentium Silver
PROI Selects New Members in Malaysia, Turkey, Dubai |
GolinHarris Opens Nordic Hub in Stockholm GolinHarris is opening a Nordic hub in Stockholm as it continues to expand its presence in Europe. Sofia Heidenberg, who was previously managing director at sister agency Weber Shandwick, will become managing director for the new operation. More.... Europeans More Likely to Make Green Purchases Than Americans Europeans are 50 percent more likely than Americans to buy “green” products from solar panels to hybrid cars to natural and organic foods, personal care and home products, according to a European LOHAS (Lifestyles Of Health And Sustainability) study. More.... U.S. Companies Ponder Response as Brussels Expands Its Global Influence Some European regulations will only have an impact on how companies behave within the EU. Others could lead overseas manufacturers to shift some of their production to markets where the regulations are less onerous. And some rules are likely to have a global impact. More.... London's Big Bang Changes Financial Services Marketing On the 20th anniversary of the “Big Bang” in the City of London a new survey of leading City opinion formers by financial services public relations specialist Penrose Financial says that the event changed the way financial institutions marketed themselves. More.... Burson Puts Licensing of PR Back on the Agenda I cannot recall having a serious conversation with anyone in the public relations business about licensing since the death of Edward L. Bernays in 1995. Bernays, regarded by many as the grandfather of our profession, became in his later years a fierce advocate of licensing for public relations practitioners. More.... Holmes Report Names European Consultancies of the Year Weber Shandwick’s traditional power in the U.K. is now increasingly being supplemented by strength in continental Europe, where double-digit growth in existing operations, a handful of new offices, and expansion of the practice groups into major offices, are enabling the firm to compete on a level playing field with the long-established multinational agencies. More.... Saunders: All International Firms Need to Be in India John Saunders, president of the International Communications Consultancy Organisation and regional director of Fleishman-Hillard in continental Europe and Ireland, talks about the upcoming ICCO summit in India. More.... Real Beauty in the Age of the Extreme Makeover Is the Dove Campaign for Real Beauty a clever one-off, a short-term attention-grabbing marketing campaign? Or is it a template for a new approach to marketing, an approach that blurs the traditional line between product promotion and corporate reputation management? More.... Case History Archive |
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